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Influencer Marketing Success Stories
Dive into Nexplay’s influencer marketing success stories, where creativity and data-driven strategies collide to elevate brands and deliver outstanding results.
Success Story:
Category: Health & Beauty
Generate over 27 million views with 60+ micro-influencers
Objective:
Old Spice aims to create a captivating campaign by collaborating with nano influencers on TikTok to promote their Old Spice deodorant body spray. The objective is to position Old Spice as the go-to brand for any physical activity.
Solution:
To elevate Old Spice’s engagement strategy with the dynamic synergy of 60 carefully selected male Nano Influencers, expertly divided into three impactful batches of 20, strategically dispersed across Luzon, Visayas, and Mindanao.
Impact: May 2023 – July 2023
Platforms:
Spike increase of in purchase inquiries
Total views generated for the campaign
Increase in landing page clicks to the link
Other success stories
Doubled sales and bookings by 50%
Branding views of over 1 million views with only beautiful gamers
Generated over 1.6 million reach on stream with just 5 micro to mega -influencers
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