COD MOBILE GARENA
Success Story:
Category: Gaming
Generated over 1.6 million reach on stream with just 5 micro to mega influencers
Objective:
Call of Duty seeks to spotlight their new battle pass, seasonal skins, and the eagerly awaited Mythic Character Release in the latest season. The goal is to inform and entice viewers, driving engagement and expanding the player base through impactful livestreams and compelling static content.
Solution:
Call of Duty Mobile aims to revitalize its player base by partnering with 5 influencers of varying reach to livestream throughout June. This initiative aims to boost game awareness, enhance engagement, and promote multiplayer experiences among players and their friends.
Impact: June 2023
Platforms:
Total reach on stream
1.6M
Total engagements, reactions on live stream
84.5K
Total additional app download click throughs
125K