PUBG BLANKPINK TENCENT

Success Story:

OldSpice-P&G-Logo
Category: Gaming

Branding views of over 1 million views with only beautiful gamers

objective-icon

Objective:

PUBG Mobile’s objective is to spotlight Blackpink’s virtual concert within the game app, enticing both gamers and Blackpink fans to experience the concert firsthand. By combining captivating content with engaging giveaways during the virtual concert, the aim is to create a seamless and captivating entertaiment expenence within the game application

solutions-icon

Solution:

To broaden viewership of the PUBG Mobile Black Pink virtual concert, we’ve enlisted 4 popular female gaming influencers. Their live streams, static posts, and TikTok content will amplify the event’s reach, driving increased video views and wider awareness

Impact: July 2023

Platforms:

tiktok-fb-icon

Total views generated for the campaign

1M+

Total engagement generated for the campaign

80.1K

Total additional app download click throughs

150K+